When you're selling your home there's so much to do: find a Realtor, do touch-ups, look into staging...it's no wonder that sometimes things fall between the cracks. Real estate agents who have worked with many sellers - identify the to-do's that sellers typically overlook.
To-do No. 1: Google your address
Not all sellers scour the internet to find out what’s being said about their property, but they should. Nearly all buyers—90%—search online during their hunt for a home, according to the National Association of Realtors. You should be aware of what your online listing looks like, since it will influence the kinds of concerns buyers will have. Is the site’s estimated value very different from your asking price? It might be because tax records have the wrong information about the number of bedrooms or bathrooms your house has, and this is easily fixed. Consider this too: Google Maps’ street view of your property may not show improvements that you’ve made, so you’ll want to be sure to include those updates in your listing.
To-do No. 2: Account for improvements and issues
If you’ve owned your home for a while, make a list of all the problems you’ve solved while you’ve lived there. This could include chimney fires, water damage, or a flood in the basement. Whether you solved the problem or not, you should disclose this information to the buyer so you don’t wind up in a lawsuit after the sale. Disclosing “invisible improvements” that you’ve made, like re-grading or adding a French drain system, can also be a great source of comfort for buyers.
To-do No. 3: Consider social media marketing
You staged your home beautifully, picked a competitive price, and listed the property, but there’s something else you’ll need to prepare before you’re fully ready to sell—a social media marketing plan. Video tours, floor plans, and photo galleries promoted on Facebook, Twitter, and Instagram are a great idea. You want to make sure that your agent is using all avenues to attract the right buyer for your home. Make sure your home has a presence on your agent’s website, their agency’s website, and is promoted on various sites that will market the home and give information about open houses.
To-do No. 4: Make sure the doorbell rings
Attention to detail - it’s those little cosmetic repairs that could cost you your home sale. If buyers see that you can’t even be bothered to repair a busted doorbell, they’re automatically going to think about what else may need fixing and view the home negatively. First impressions make all the difference. A well-kept home, starting with the view from the curb, gives the perception that the seller has great pride in the home and has taken good care of it—which translates into less energy and costs for the buyer as they prepare to move in.
To-do No. 5: Clean inside everything
Storage is a huge selling point for homes. So be warned: Buyers are going to poke around inside closets, drawers, cabinets, ovens, refrigerators, and even the dishwasher, whether they’re cleaned or not—so you’d better make sure they are clean. Spending the money on a service to deep-clean your home will come back to you at least 10 times in your sales price. Even if you’ve swept up and scrubbed all surfaces to a shine, you’re not done until dust, crumbs, and creepy crawlies are cleaned out from within the small spaces too.
If you would like help in getting your home ready to sell, iGo Realty is here to help. Give us a call at (303)862-5457 or check out the most recent listings at iGo Realty Homes